Alternative®

About the Brand

Soft. Simple. Sustainable. Since 1995, Alternative Apparel has set out to re-create that soft, lived-in look and feel of your favorite vintage tee. Innovating from thread to finish, our assortment includes timeless, authentically worn-in styles that people want to wear today and tomorrow. Alternative creates wardrobe staples with modern silhouettes, balancing simplicity and style.

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13

Alternative® Eco Ideal Stars Tee

Item# A1940C
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Crafted from signature Eco-Jersey™ triblend, this tee offers a well-worn vintage look with natural softness and heathered feel. The perfect go-to women's tee for comfortable, everyday wear.

  • As low as $12.774

Alternative® Eco Ideal Tee

Item# A1940
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Crafted from signature Eco-Jersey™ triblend, this tee offers a well-worn vintage look with natural softness and heathered feel. The perfect go-to women's tee for comfortable, everyday wear.

  • As low as $10.194

Alternative® Eco Crew Tee

Item# A1973
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Crafted from signature Eco-Jersey™ triblend, this tee offers a well-worn vintage look with natural softness and heathered feel. The perfect go-to tee for comfortable, everyday wear.

  • As low as $10.254

Alternative® The Keeper Tee

Item# A5050
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Breathable and cool, this tee only gets better with every wear. Made of super soft Vintage Jersey with bound collar and tonal stitching on the neck, sleeves and hem for polished comfort.

  • As low as $7.974

Alternative® Backstage Tank

Item# A5054
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With a lived-in feel right from the first wear, the Backstage Tank offers a loose fit, high-low curved shirttail hem, flattering shape and center back seam with tonal stitching on the inside collar. The ultimate balance of simplicity and style.

  • As low as $8.514

Alternative® The Backstage Tee

Item# A5064
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The Backstage Tee takes relaxed fit to a new level of style with a wide scoop neckline, reduced sleeve and high-low hem. The perfect callback to your first concert tee, for comfort that looks as good as it feels.

  • As low as $9.354

Alternative® Keeper Ringer Tee

Item# A5103
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A vintage-inspired take on the best-selling Keeper Tee with contrasting ring at collar and arm openings for a pop of color. The 4.4 ounce Vintage Jersey material is buttery soft with a loose feel for lived-in comfort that only gets better over time.

  • As low as $12.114

Alternative® Adrian Stars Hoodie

Item# A9573C
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This classic zip-up hoodie for women is crafted from super soft Eco-Fleece in a flattering, slim silhouette. A great basic with exposed zipper, split kangaroo pocket and natural drawcords for a timeless look containing sustainable organic and recycled materials.

  • As low as $28.974

Alternative® Adrian Hoodie

Item# A9573
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This classic zip-up hoodie for women is crafted from super soft Eco-Fleece in a flattering, slim silhouette. A great basic with exposed zipper, split kangaroo pocket and natural drawcords for a timeless look containing sustainable organic and recycled materials.

  • As low as $25.014

Alternative® The Champ Sweatshirt

Item# A9575
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A perfectly executed, everyday crew neck sweatshirt for both men and women. The wide raglan sleeves provide a vintage-inspired look with plenty of room for the imprint while the Eco Fleece material is super soft with bound ribbed neckband, ribbed hemband and sleeve cuffs.

  • As low as $19.974

Alternative® Rocky Hoodie

Item# A9590
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Alternative Apparel's signature hoodie in super soft Eco-Fleece. A great basic with exposed zipper and natural drawcords for a timeless look containing sustainable organic and recycled materials.

  • As low as $24.894

Alternative® The Challenger Hoodie

Item# A9595
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A classic pullover hoodie with retro style for that soft, lived-in look. Eco Fleece provides a great drape and soft feel while natural drawstring, kangaroo pocket, ribbed hemband and cuffs add functional style to this modern wardrobe staple.

  • As low as $22.974
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